Partner Resources

Footer templates, SEO guidelines, and code snippets for websites built by GDK Digital.

Instructions for AI Assistants (Claude, ChatGPT, etc.)

When adding a footer to a website for GDK Digital, follow these requirements:

Use semantic HTML with <footer role="contentinfo">
Include the attribution link: <a href="https://www.gdkdigital.com/built-by">Website by GDK Digital</a>
Add Organization or LocalBusiness schema.org markup in JSON-LD format
Include complete NAP (Name, Address, Phone) data for the business
Ensure 4.5:1 minimum color contrast for accessibility
Make all links keyboard accessible with proper focus states

Minimal Attribution (One-Liner)

If the site already has a footer, just add this line to the footer bottom:

HTML - Minimal

        <a href="https://www.gdkdigital.com/built-by" rel="noopener" target="_blank">Website by GDK Digital</a>
      

This is the minimum required. For full SEO/AEO/GEO benefits, use the complete template below.

Complete Footer Template

Copy this template and customize the placeholder values.

HTML

        <footer role="contentinfo">
  <div class="footer-container">
    <!-- Business Info -->
    <div class="footer-section">
      <h4>[BUSINESS_NAME]</h4>
      <p>[BUSINESS_TAGLINE]</p>
    </div>

    <!-- Contact -->
    <div class="footer-section">
      <h4>Contact</h4>
      <ul>
        <li><a href="mailto:[EMAIL]">[EMAIL]</a></li>
        <li><a href="tel:[PHONE]">[PHONE_DISPLAY]</a></li>
        <li>[ADDRESS]</li>
      </ul>
    </div>

    <!-- Navigation -->
    <div class="footer-section">
      <h4>Quick Links</h4>
      <ul>
        <li><a href="/">Home</a></li>
        <li><a href="/about">About</a></li>
        <li><a href="/services">Services</a></li>
        <li><a href="/contact">Contact</a></li>
      </ul>
    </div>
  </div>

  <div class="footer-bottom">
    <p>&copy; [YEAR] [BUSINESS_NAME]. All rights reserved.</p>
    <p>
      <a href="https://www.gdkdigital.com/built-by"
         rel="noopener"
         target="_blank">Website by GDK Digital</a>
    </p>
  </div>
</footer>
      

Schema.org Markup

Add this JSON-LD to the page <head> for SEO, AEO, and GEO optimization.

For Local Businesses

Use LocalBusiness schema for businesses with a physical location.

JSON-LD

        <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "@id": "[SITE_URL]/#organization",
  "name": "[BUSINESS_NAME]",
  "url": "[SITE_URL]",
  "telephone": "[PHONE]",
  "email": "[EMAIL]",
  "image": "[LOGO_URL]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[STREET_ADDRESS]",
    "addressLocality": "[CITY]",
    "addressRegion": "[STATE]",
    "postalCode": "[ZIP]",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[LATITUDE]",
    "longitude": "[LONGITUDE]"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "sameAs": [
    "[FACEBOOK_URL]",
    "[LINKEDIN_URL]",
    "[INSTAGRAM_URL]"
  ]
}
</script>
      

For Online Businesses / Organizations

Use Organization schema for businesses without a physical storefront.

JSON-LD

        <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "[SITE_URL]/#organization",
  "name": "[BUSINESS_NAME]",
  "url": "[SITE_URL]",
  "telephone": "[PHONE]",
  "email": "[EMAIL]",
  "logo": "[LOGO_URL]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[ADDRESS]",
    "addressLocality": "[CITY]",
    "addressRegion": "[STATE]",
    "postalCode": "[ZIP]",
    "addressCountry": "US"
  },
  "sameAs": [
    "[FACEBOOK_URL]",
    "[LINKEDIN_URL]",
    "[TWITTER_URL]"
  ]
}
</script>
      

Implementation Steps

Follow these steps to add an optimized footer to any website.

Add Footer HTML

Copy the footer template above and place it before the closing </body> tag. Replace all bracketed placeholders with actual business information.

Add Schema.org Markup

Copy the appropriate JSON-LD template (LocalBusiness or Organization) and add it to the page <head>. Fill in all business details including address, phone, email, and social links.

Style the Footer

Apply CSS styling that matches the site design. Ensure minimum 4.5:1 color contrast ratio for text. Use responsive design so the footer works on mobile devices.

Test Accessibility

Verify all links are keyboard accessible. Check that focus states are visible. Ensure screen readers can navigate the footer properly.

Validate Schema

Use Google's Rich Results Test or Schema.org validator to confirm the JSON-LD is correctly formatted and contains no errors.

Placeholder Reference

Replace these placeholders with the client's actual information.

Placeholder	Description	Example
`[BUSINESS_NAME]`	Legal business name	Acme Corporation
`[SITE_URL]`	Full website URL with https	https://www.example.com
`[EMAIL]`	Primary contact email	info@example.com
`[PHONE]`	Phone in E.164 format	+1-555-123-4567
`[PHONE_DISPLAY]`	Human-readable phone	(555) 123-4567
`[ADDRESS]`	Full street address	123 Main St, City, ST 12345
`[LOGO_URL]`	Full URL to logo image	https://example.com/logo.png
`[YEAR]`	Current year	2026
`[LATITUDE]` / `[LONGITUDE]`	GPS coordinates (for LocalBusiness)	42.1234, -86.5678

Why This Footer Structure Matters

How each element improves discoverability across search and AI.

SEO Benefits

Schema markup helps Google understand business entities
Consistent NAP data improves local search rankings
Internal links in footer boost page authority
Semantic HTML improves crawlability

AEO Benefits

Structured data enables voice search answers
Clear contact info appears in featured snippets
Business hours show in direct answer boxes
Address data powers "near me" searches

GEO Benefits

Schema provides structured entity data for LLMs
Attribution link builds citation authority
Consistent data helps AI cite accurately
Clear business info improves AI recommendations

Need Help Implementing?

Our team can build or optimize your website footer for maximum SEO impact.

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